This blog is about how we, customers and businesses, interact. It is about what happens when we do the right thing and what are the implications for the brand when things go wrong and we do not respect our customers. We all understand that an excellent customer service and experience drives strategic and industry success and creates lifelong devotees of our product, brand or service.
As part of this blog, we will share stories and experiences about the persistent annoyances, complaints and disputes (the niggles) and the gaffes in our everyday lives as well as the laughs and the aces of when it all goes well.